Here at Boux Avenue we believe it is time to end the cliches
of buying sexy new lingerie for your partner. Which is why we
are excited to launch on Friday 21st January our new ‘You Do
You’ campaign celebrating yourself, your worth and of course
your curves this Valentine’s.

Whether you are celebrating with your besties, or a special night with your
partner, get ready this Valentine’s with the UK’s leading lingerie brand Boux
Avenue. Designed in London with YOU in mind, the new Valentine’s collection
ensures to suit all styles, whilst taking you from daytime chic to night time glam!
Offering a range of flirty frilly sets with delicate floral embroideries and feminine
laces; to a more dominating, whilst glamorous sexy black mesh number, YOU
are sure to find the perfect lingerie set that makes you feel CONFIDENT, feel
EMPOWERED, and most importantly feel like YOU…

Boux Avenue has found which UK towns and cities are the biggest spenders on Valentine’s gifts per person…

1. Norwich
2. Newcastle
3. Glasgow

Glasgow has finished in the top five of our most romantic towns list every year from 2018 – they just love their lingerie there. With pieces as fire as the Riona heart lingerie set in the sexiest red shade, how could the people of Glasgow not spend big this V-Day again?!

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