As a proud B Corp™, Rituals embraces The Art of Soulful Living. Founded in 2000 in Amsterdam, they were the first luxury brand to combine home & body products. Today, they invite you to join them on the path to sustainable wellbeing, with collections that are good for you and good for the planet. Rituals products are designed to promote your personal wellbeing, using ingredients of natural origin that help you transform daily routines into meaningful moments.