AllSaints Autumn Winter 26

AllSaints introduces new brand identity under creative director Aaron Esh.

For Autumn Winter 2026, AllSaints has introduced a new brand identity under the creative direction of Aaron Esh, bringing together a new collection, campaign and visual language, as well as a rebuilt digital platform and an expanded programme of editorial and cultural projects.

Esh’s first task began with the wardrobe itself.

For Autumn Winter 2026, presented via lookbook, the AllSaints collection has been reconsidered garment by garment, with each piece designed by Esh and developed with stylist Katy England. Existing styles and categories have been edited, refitted and reworked, with attention paid to silhouette, proportion, trims, linings and finishings – including the interior components that may never be seen but determine how a garment feels when worn.

It started with the cut of a simple white T-shirt. Next came the fit of classic denim. Then the construction of an archetypal AllSaints leather jacket. The approach was simple – to make everyday clothes better. The difference is not always evident on the hanger. It is revealed through fit, feel and wear.

Leather remains the central pillar of the AllSaints wardrobe, but is no longer confined to the familiar language of distressed black leather jackets. For Autumn Winter 2026, it appears in new colours, finishes, weights and proportions, from cropped, sharply pitched silhouettes to jewel-toned suedes.

The collection draws on the brand’s history without reproducing it literally. Vintage garments and archival AllSaints styles are reworked and reinterpreted. Familiar categories – including the biker jacket, boots, denim and T-shirts – are approached with a new exactitude.

That breadth is deliberate. AllSaints is not being designed for a single demographic, profession or social scene. Its customer may be young or old, in the city or the suburbs dressing for the office, the street or the evening. What connects them is character, not uniformity.

“I’m less interested in defining an AllSaints customer by age or demographic. I’m interested in character. Ultimately, I want people to see someone walking down the street and say‘they’re very AllSaints’. That’s what real fashion is – creating an identity. No branding on them, but very AllSaints. ”Aaron Esh.

Shop the new collection in the AllSaints store today.