What’s New at Boux Avenue


Step into the Spellbinding World of Enchanted Aurora with Boux Avenue

Boux Avenue are delighted to unveil their captivating new ‘Enchanted Aurora’ lingerie and nightwear collection. This dreamlike collection showcases Boux Avenue’s highly coveted craftsmanship, and attention to detail.

Chief Design & Product Officer Zoe Price-Smith reveals the inspiration behind this gorgeous new collection: “This dreamlike collection is inspired by enchanted forests under moonlight, shadowy blooms, and whispered spells. Think delicate silhouettes with a moody elegance — soft, sheer fabrics layered with subtle shimmer. It’s romantic, with a mysterious and enchanted twist. The beautiful embroideries feature the blooms from an enchanted garden: the rose, nightshade, foxglove and wisteria. Completing the fantasy, sumptuous nightwear in elegant liquid satin designed to drape elegantly over the body, elevating your after-dark wardrobe with a sensual touch of mystery.”